The Top 3 Marketing Mistakes Made By The Average Real Estate Investor

Posted on | February 2, 2010 | No Comments

The biggest thing I tell people investing in real estate is that marketing IS this business. It is the lifeblood of your business. You will not make money without solid, consistent marketing campaigns bringing you qualified leads. Period. But unfortunately a lot of people have no clue how to effectively market themselves. I see a handful of mistakes being made over and over again so I thought I would talk about a few of them. Here are the three mistakes I see people making that you need to avoid:

Mistake #1: Not leveraging your time – Time is money! If you are spending it by putting out bandit signs or door-knocking you are not properly leveraging your efforts. You should be outsourcing jobs like this so you can turn your attention to the details of your business that matter. Many investors want to do everything themselves. Why not pay someone a few bucks do the tedious work so you can turn your attention to the things that make you money. Your time is your most valuable asset.

Mistake #2: Getting discouraged quickly – Just because a campaign delivers less than stellar results is no reason to give up. Intelligent investors are constantly testing their results and striving to create better and better campaigns. They understand that success is a constant tweaking of your results. They don’t give up just because they mailed to an unresponsive list or if their classified ad failed and they should have mailed a postcard instead. Always live by the rule that there really is no failure if you learn from it and try again.

Mistake #3: Fear of risk – This one is a biggie. The fact is marketing is a calculated risk. Sometimes you knock it out of the park. Other times you strike out. But keeping on top of your education and making well thought out decisions minimizes the risk. So be confident, take calculated risks and don’t give up when you encounter a challenge. Remember… Babe Ruth struck out a LOT.

If you just pay attention to these three mistakes that most investors make, you will be light years ahead of a lot of people who crash and burn trying to successfully wholesale real estate.

Michael Kimble’s daily blog at Wholesale Real Estate blog has more daily tactics and news, as well as real estate investing videos. He also has 4 free marketing systems that you can download, at : Wholesale Real Estate tips.

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